Click Here Creates The Salvation Army's 2010 Digital Annual Report
August 11, 2010 – Click Here, Inc. and The Richards Group created and produced The Salvation Army’s 2010 digital annual report, which showcases The Salvation Army’s work and impact in an innovative platform. The new digital format uses video footage rather than written content to display financial data using interactive pie charts, and it highlights success stories through video interviews. In addition to being environmentally friendly, the digital format also enables the efficient and cost-effective distribution of the report to a broader audience. See more at annualreport.salvationarmyusa.org.
Click Here Launches PCD Website Redesign
August 2, 2010 – Click Here launched a redesigned website for Personal Communications Devices, LLC (PCD), a leading provider of wireless devices to service providers across North and South America. The site, www.pcdphones.com, showcases PCD’s full range of services and features easy-to-navigate, multi-functional sections devoted to the company’s three distinct audiences: service providers, manufacturers and end users.
Mashable Recognizes The Salvation Army Bell Ringer iPhone App
July 12, 2010 – The Salvation Army Bell Ringer iPhone app, developed by Click Here, was named one of the top five non-profit apps you should know about. Known as the “Bell Ringer,” the app turns the iPhone into a bell and any smart phone user into a bell-ringing volunteer. Read more in the Mashable article.
Click Here's Cam Beck Presents Webinar
June 23, 2010 – Click Here experience planner Cam Beck served as a co-presenter of “How to Create a Remarkable Customer Experience,” a live webinar on creating and mapping a remarkable customer experience. The webinar demonstrated how entrepreneurs can create a customer experience that inspires loyalty and sparks word of mouth. Cam presented on the basics of website experience design.
Click Here Launches Chick-fil-A Digital Promotion
June 16, 2010 – Click Here launched a new national digital promotion for Chick-fil-A, highlighting the rollout of its new Spicy Chicken Sandwich. The digital campaign, which launched in late May across multiple online platforms, built awareness of the upcoming arrival of Chick-fil-A’s newest product.
Click Here Names Five New Principals
May 13, 2010 - Click Here named Cort Gorman, James Hering, Cheryl Huckabay, John Keehler and Brian Linder principals, effective immediately. These talented individuals have greatly contributed to the agency’s business growth and success.
Click Here Launches Flexjet Website
April 12, 2010 – Click Here launched a new online presence for Flexjet, highlighting its comprehensive aircraft management and fractional ownership capabilities. The new site, www.flexjet.com, showcases new features that customize the user’s experience, such as interactive pricing models that allow customers to create a private jet travel program to fit their specific needs. The site launch is part of a multifaceted marketing initiative designed to enhance the company’s improved ability to offer superior, customized solutions.
Jeff Whang Speaks on AMA Panel
April 6, 2010 – Jeff Whang, interactive strategist at Click Here, served as a speaker at the Dallas/Fort Worth Chapter of the American Marketing Association’s panel discussion, The Power of Social Media: Targeting Hispanic Consumers. Jeff spoke about the appropriate time to engage your constituencies with social media. The event, hosted at Dallas’ Studio Movie Grill, focused on leveraging social media in the multicultural market.
Click Here Wins a Racie Award
March 4, 2010 – Click Here, Inc.’s augmented reality gift card campaign for The Home Depot received a 2010 Racie Award. The campaign was selected to receive this high honor by attendees at the Racie Awards Gala. The Home Depot’s augmented reality campaign was recognized in the gift card category. The Racie Awards competition is one of the most prestigious creative contests in retail.
Jeff Whang on DFWIMA Panel
February 23, 2010 – Jeff Whang, interactive strategist at Click Here, served as a panelist at the DFW Interactive Marketing Association’s February luncheon. The luncheon focused on Hispanic marketing in the digital space. Jeff provided insights on his experiences in Hispanic-targeted campaigns online.
MD Anderson Site Launch
February 18, 2010 – Click Here launched a new website for The University of Texas MD Anderson Cancer Center, one of the world’s most respected centers devoted exclusively to cancer patient care, research, education and prevention. The site, MakingCancerHistoryCampaign.org, supports MD Anderson’s $1 billion campaign to transform cancer care. Highlighting the inspirational stories of survivors, the cutting-edge technology and research that donors are supporting, the site illustrates its mission to “Make Cancer History.”
Click Here Wins 9 ADDYs
February 18, 2010 – Click Here received nine Dallas ADDY Awards, the most interactive media awards received by any agency. The agency won two Gold ADDY Awards in the consumer Flash website category for Amstel Light: One Dam Good BieR and BVD Underwear: The BVD Manual. Also in this category, Click Here won Silver for Chick-fil-A: Eat Mor Chikin and Bronze for Pyrat Rum: Hoti’s Den. Click Here earned Gold ADDY Awards in the B-to-B Flash site and the consumer HTML website categories for The Salvation Army: Annual Report and The Salvation Army: Adult Rehabilitation Centers, respectively. Georgia Power: Energy-Sniffing K-9 Unit was recognized with a Silver ADDY for a consumer Flash website. The Salvation Army: Bell Ringer iPhone application and The Home Depot: Augmented Reality Gift Card received Bronze Awards.
Go RVing Site Launch
February 11, 2010 – Click Here, Inc. launched a new website for the Go RVing Coalition, GoRVing.com, featuring the “Ambassadors of Affordability,” the familiar characters seen in the television spots and print ads. Using the latest interactive technologies to bring the Ambassadors of Affordability to life with voices and personality, GoRVing.com highlights the true value of an RV. The new interactivity allows visitors to customize their experience on the site to meet their interests. The site also features streaming video showcasing product innovations.
John Keehler Speaks at AIL
February 5, 2010 – John Keehler, Click Here’s interactive strategist, served as a featured speaker at The Center for American and International Law’s 2010 Internet and Intellectual Property Conference for the Non-Lawyer Professional. He spoke on trends in social media and virtual worlds. The event was held in Plano, Texas.
GameStop Holiday Launch
December 2009 - Click Here has launched a new microsite, www.GameStopHoliday.com, dedicated to promoting GameStop’s 2,500 games under $20. The new site empowers family and friends to create the perfect gift-giving experience, making it easier to select games and providing fun and unique ways to hide and disguise the gifts.
Chick-fil-A Cows Featured on ClickZ
November 5, 2009 – The Chick-fil-A Cows and Click Here’s social media strategy are highlighted in this article on ClickZ. Read more
Chick-fil-A Cows Featured on DMNews
October 20, 2009 – The Chick-fil-A Cows and Click Here’s creation of their new headquarters are featured in this article on DMNews.
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Chick-fil-A Cows Reveal New Headquarters
October 20, 2009 – Click Here, Inc. just launched the official home of the Chick-fil-A Cows - www.eatmorchikin.com. The Cow site creates a true activist experience and unveils the enigmatic base of all Cow operations, allowing visitors to join the “Moo-vement” via multiple touch-points.
Social Media Strategy Featured on Brandweek
October 3, 2009 – In “Chick-fil-A’s Strategy: Give Your Fans Something to Do,” Brandweek profiles Click Here’s successful social media strategy for Chick-fil-A. The story highlights Click Here’s ability to mobilize Chick-fil-A fans through social media and provide an interactive platform for consumers to engage with the brand. Read more
Cheryl Huckabay Lectures at OU
September 11, 2009 – Cheryl Huckabay, interactive media director at Click Here, conducted the first-ever video lecture to the interactive advertising class at the University of Oklahoma. The lecture, which was conducted via Skype, focused on how digital has influenced offline media, why clients use digital and the latest and greatest digital trends. The class consisted of students interested in all advertising disciplines, but specializing in digital.
New York Times Features Travelocity
June 25, 2009 – Click Here, Inc. was included in The New York Times’ “A Recession Summer Theme: Come On In, the Travel’s Cheap” for its digital work for Travelocity’s ad campaign, “The Getaway Sale.”
Read more
Click Here Wins 5 Awards
May 28, 2009 – Click Here received five Excellence in Interactive Marketing Awards from the DFW Interactive Marketing Association. The agency won first place awards in the most effective search campaign, the most effective non-profit campaign and the most effective use of emerging media categories for its work with Protection One, The Salvation Army and Chick-fil-A, respectively. Click Here also received second place accolades in the most effective search campaign and most effective integrated marketing campaign categories for Centex Homes and Chick-fil-A, respectively.
Click Here Speaks at Texas A&M
April 30, 2009 – Randy Bradshaw and Brian Linder presented to the students of Texas A&M University in College Station on the “Advertising Evolution,” in which the four major pillars of traditional advertising are being transformed by technology. They also spoke on a variety of new and emerging technologies, including augmented reality, mobile, information visualization and social networks.
BtoB Magazine Interviews David Wright
April 22, 2009 – BtoB Magazine’s “Ask the Expert” sat down with David Wright to examine “Online marketing budgets in the new economy: SEM vs. Display.” David talks about the influence the economy has had on online marketing budgets and the advantages that SEM provides.
Read more
Amstel Light Site Launch
April 2, 2009 – Click Here launched a new website for Amstel Light. The site whisks visitors away to “Amstel’s Amsterdam” where – much like the unconventional and free-spirited culture of Amsterdam – nothing is what it seems. By hopping on a virtual bike and riding through the streets of Amsterdam, site visitors will have the opportunity to explore Amstel Light’s take on the city’s unique traditions and culture. Users will enjoy their own progressive experiences, such as learning an authentic Dutch Roar (a traditional Dutch rallying cry), creating music by moving the mouse over a series of Amstel Light “bottles” and downloading their favorite Amsterdam-themed art. View the site here
James Hering Moderates at DFWIMA Panel
March 31, 2009 – James Hering served as a moderator for the DFW Interactive Marketing Association’s panel discussion on the past, present and future of online portals. The panel, which took place at the House of Blues, centered on the state of the portal industry: where it has been, where it is, where it is headed and how the line between traditional media and online media has and will continue to blur. James previously served as president and board member for the DFW Interactive Marketing Association.
DMNews Interviews David Wright
March 30, 2009 – David Wright, Click Here’s interactive media director, is featured in DMNews’ Search Engine Marketing Guide 2009. His article, “The priorities you should set before you prioritize SEM tactics,” explores setting the stage for SEM success.
Pete Lerma Speaks at SXSW
March 17, 2009 – Pete Lerma led a session on creating effective integration in agencies at the 2009 SXSW Interactive Festival. The presentation, entitled “Models for Real Agency Integration,” discussed the real-life pros and cons of retaining separate online and offline departments, the effects of having experts in both departments and the different approaches to agency integration. Pete concluded that effective integration comes more from having the right “mind-set” than from having the right “model.”
CWG Site Launch
March 11, 2009 – Click Here launched a new website for CWG, a company that specializes in reverse logistics for the wireless industry. The new site was designed to reflect the green values of the brand and showcases CWG’s proprietary processes that take used wireless phones, parts, batteries and accessories and recycle or refurbish them so that there is little to no waste. View the site here
Click Here Wins Big at ADDYs
February 20, 2009 – Click Here received six Dallas ADDY® Awards, the most interactive media awards received by an agency. The agency won two Gold ADDY awards in the Interactive Media – Consumer Website category for the National Pork Board Sensitive Butcher site and the Fruit of the Loom Bluetopia site. Also in this category, Click Here won a Silver ADDY award for the Fruit of the Loom - Fruit for Her Ladies’ Intimates site. The Florida Department of Citrus ABC.com Ad Pods and the Chick-fil-A Cheer for Chicken campaign earned Silver ADDY awards in the Interactive Media – Websites/Online Campaign category. In the Interactive Media – Banners/Pop-ups/Screensavers category, Click Here received a Silver ADDY for the Fruit of the Loom Bluetopia ad.
Click Here Site Launch
February 13, 2009 - Click Here launched a new website to serve as a portal showcasing the agency’s work as a preeminent digital marketing resource and to drive prospective businesses to engage with the brand. On the site, visitors can view case studies, current clients and new work created by Click Here.
Pyrat Rum Site Launch
January 28, 2009 – To showcase the world’s only enlightened ultra-premium dark rum, Click Here launched the Pyrat Rum website for The Patrón Spirits Company. The site begins with a journey to the mystical dwelling place of Hoti, patron saint and protector of fortune-tellers and bartenders. Hoti embodies true social enlightenment, and his visitors will gain wisdom and insight into the depths of their own social enlightenment as they explore his den. Click here to discover the mystery that is Pyrat Rum.
DAPA 2009 Intellectual Property Conference
January 16, 2009 – John Keehler spoke on Social Media and Virtual Worlds for the Dallas Area Paralegal Association 2009 Intellectual Property Conference. Event details
The Salvation Army Adult Rehabilitation Site Launch
January 15, 2009 – To exemplify that The Salvation Army Adult Rehabilitation program is 100% funded by The Salvation Army Family Store’s proceeds, Click Here developed a site illustrating the true stories of recovery at the Adult Rehabilitation Center (ARC). Click Here also created a custom CMS to meet the needs of hundreds of ARC locations. The site allows donors and shoppers to easily locate the family stores and drop-off locations. View the site here
Click Here Launches New Blog
December 15, 2008 – Click Here launched a blog containing up-to-date information and news on the latest in digital marketing. The blog also gives an expert point of view on emerging trends and technologies, offers practical advice and tips for marketers, and presents research on the digital consumer. The blog’s focus is to create a place for clients and colleagues to stay in the know and participate in shaping the future of digital marketing. Read the blog
Museum Tower Site Launch
December 5, 2008 – Click Here redesigned the Museum Tower site to give it an upscale look and feel. Since the property has not been built yet, the site is an important tool to show prospective buyers what it will look like inside, luxury elements and the property’s prime location within the Dallas Arts District. Visit the site
Internet Marketing and Emerging Trends
December 1, 2008 – John Keehler served as a guest lecturer for Southern Methodist University Cox School of Business Graduate Marketing Certificate program. John spoke on Internet marketing and emerging trends and technologies.
Click Here Employees Participate in International Blog Collaboration
November 4, 2008 - Two Click Here bloggers, Cam Beck and John Herrington, collaborated with 237 marketing bloggers from 16 nations to contribute to The Age of Conversation 2, a book about online conversations. The book discusses how this type of conversation is impacting marketing, business and life in general. All proceeds from the book will benefit Variety, the international children’s charity that offers financial assistance and services to children and organizations that serve children with special needs around the globe. Read more
Craig Ranch Site Launch
October 30, 2008 – Click Here launched the Craig Ranch site to help potential residents, business owners and visitors to Craig Ranch, Texas, visualize the future of this urban community when it is fully developed. Visitors can view each section of Craig Ranch and its development through an interactive map. View the site here
Zales Celebration Diamond Site Launch
October 10, 2008 - To showcase the beauty of the Zales Celebration Diamond, Click Here developed a site that redefines how customers view Zales. The site displays the unique diamond – in both round and princess cuts – giving visitors the reasons why the Celebration Diamond, with 102 facets, is the most brilliant stone offered by Zales. View the site here
DPAC III
June 25, 2008 – John Keehler spoke at the Digital Publishing and Advertising Conference in New York City, New York. He spoke on a panel titled “Best Agency Strategies on How to Set Up and Manage Fully Integrated Campaigns.” Fellow agency panelists included speakers from MediaEdge:CIA and Initiative. Event details